A little about me

I'm a Creative Director, brand builder, and marketing leader with 23+ years of experience helping brands connect with people through creativity, technology, and storytelling. From global companies like Yahoo, Nissan, and Infiniti to category-defining brands like WeatherTech, I've spent my career leading teams, transforming brands, and creating experiences that drive both customer engagement and business growth.

Raised in small-town Ohio and educated at the Columbus College of Art and Design, I learned early that creativity has the power to shape how people see and experience the world. Today, I lead a 35-person creative team at WeatherTech, where I oversee brand strategy, digital experiences, content production, and omnichannel marketing initiatives.

I believe the best creative work happens where strategy, craft, and human connection intersect and that's what continues to inspire me every day.

Outside of work, you'll find me exploring Chicago with my wife and two kids, cheering on the Cubs at Wrigley Field, or enjoying time along the lakefront and beaches that make the city feel like home.

CORE EXPERTISE

• Brand Strategy

• Product Marketing

• Go-to-Market Strategy

• eCommerce & Marketplace Marketing

• Omnichannel Marketing

• Performance Marketing

• Conversion Optimization

• Creative Operations

• Brand Governance

• Team Leadership

• Content Strategy

• Digital Experience (UX/UI)

• KPI-Driven Decision Making

• Video & Motion